Browse 404 Page Examples
Real error pages from top brands — filter by style, industry, or platform.
The business paper turns a missing page into an economics lecture: "why wasn't this page found?" answered by twenty-odd theories — liquidity traps, moral hazard, the tragedy of the commons — each one a deadpan gag.
The chess platform answers a missing page with a looping GIF: a guy in a giant green pawn suit who magically vanishes — the disappearing act standing in for the page that's gone.
The skate brand sets its plain "404 - Not Found" over a red-washed montage of skaters bailing and falling — the wipeout doing the joke, with a clear path home below.
The toy maker keeps its 404 unmistakably LEGO — a recognisable character and a light joke — while still giving a clear path home, so the brand survives the dead end.
The meme platform answers a broken link with what it does best: an endless scroll of memes where the error message should be, so a dead end becomes a time sink.
Vidéotron frames its 404 as a smashed fortune cookie that "predicted" the error — a bilingual joke that turns a dead end into a shrug.
Warm illustration and friendly copy — Airbnb's 404 page feels like home even when you've landed somewhere unexpected.
Playful illustrated mascots and Discord's signature tone turn this 404 page into a moment that still feels like home.
A perfectly meta 404 page — LottieFiles showcases their own animation format to turn a broken link into a fitting brand moment.
Two big illustrated elements and warm serif type give this minimal 404-page real character — playful without trying too hard.
A clean, on-brand 404 page that keeps the journey going Lyft turns a broken link into a smooth detour back on track.
A polished, on-brand 404 page with clear navigation. HubSpot turns a broken link into a smooth recovery experience.
Bright, illustrated and unmistakably Canva a playful error page that turns a dead end into a moment of delight.
A calm illustrated 404 page that keeps Asana's clean visual style minimal, friendly and effective.
A clean minimal & playful 404 page with friendly copy a strong example of on-brand error page design from one of the world's most recognisable SaaS products.
Mailchimp's 404 page features a hand-drawn illustrated donkey with its head buried in the ground a playful nod to the "head in the sand" idiom. The naive illustration style matches Mailchimp's wider brand identity perfectly, making this one of the most recognised and well-loved error pages on the web.
A playful illustrated 404 page with Spotify's signature green branding and a broken vinyl record graphic
Every entry in this gallery is hand-picked for its design quality, creativity, or clever use of the 404 moment. We look for 404 page examples that turn a dead end into a memorable experience — whether through illustration, humour, animation, or sharp copywriting. Updated weekly. Want to build one? See our 404 page design guide.